Traverse Fitness
On an ongoing basis, I have been supporting the digital marketing and creative development efforts for my local gym. With their unique fitness offerings and tight-knit community, I knew that it had potential to grow. So, I offered to lend my expertise in brand strategy, SEO, paid social + search, and creative production. The results below speak for themselves.
Freelance / Role: Digital Marketing & Creative Strategist
The results:
Traffic campaigns on Meta have averaged a $.72 CPC and awareness campaigns have a combined $2.68 CPM.
With relatively small ad budgets, these initiatives have performed efficiently to exceed lead goals and membership conversions.
Consistent SEO efforts including on-page optimizations and domain authority building have resulted in a wider organic presence and 135% increase of keywords in top 10 positions.
Monthly organic traffic has grown Y/Y to nearly 5x from when the engagement started.
The impact:
With sustained member growth driven by these organic and paid strategies, Traverse has expanded its’ existing footprint by purchasing an additional building and have plans for a second location.
Digital marketing ROI has exceeded goals which have given them the confidence to make these investments in a competitive market.