OpenGradient
Before this engagement, I knew very little about decentralized networks and AI infrastructure. Within only a couple of weeks, I was able to build a functional knowledge to better strategize content for website designs, social media, merchandise, videos, and much more. Our SOW included a dozen reoccurring monthly deliverables in addition to support across industry events, product releases, and partnership announcements.
Agency: TinyWins / Role: Project Lead
To amplify product releases, I guided my team of creatives and motion designers through AI-generated video productions leveraging tools like Runway and Midjourney. Given the technical and often ambiguous nature to this industry, footage would need to created from scratch to resonate with the brand look and feel.
Organic social efforts were a key aspect to this partnership as OpenGradient needed help having their content stand out from the pack. GIFs like this example were common deliverables often produced in under 24 hours for greater agility.