Mazda
What started as a straightforward redesign for the USA website, quickly turned into a global replatform to address the changing needs of Mazda customers. Our ultimate goal was to reposition the brand experience and change market perception through their key digital touchpoint. This was a multi-year effort that required the ability to organize complex project plans, streamline cross-functional collaboration, and confidence to present to C-suite leadership teams.
Agency: Mirum / Role: Digital Producer
Managing a seven-figure budget, our team went through a rigorous full-cycle digital production. Those phases included:
Brand strategy, user research, and identity
UI/UX design and design system creation
Global digital style guide development
Content strategy and asset production
SEO and analytics
Solution architecture
Back-end engineering, front-end development, and QA
