Joby aviation
To prepare for their historic U.S. launch, I was a core member of the team that reimagined Joby Aviation’s full brand ecosystem, spanning strategy, messaging, visual identity, digital experience, and more. The centerpiece of this project was the multi-faceted redesign and development of their website.
Agency: TinyWins / Role: Project Lead
Awards: Honorable Mention Awwwards / Site of the Day Awwwards
To supplement their asset library, I helped find, vet, and manage a production partner. Working from our brand system, INK Studio produced 3D animations, 3D stills, and schematic-based 2D illustrations. These served as cinematic moments across digital, social, product, experiential, and communication touchpoints.
