T-Mobile
I directed a team of multi-disciplinary creatives through end-to-end productions with final deliverables being displayed in thousands of retail locations. I built efficient workflow standards to accommodate growing client needs that allowed us to create assets under tight timelines to quickly react to key competitors. Common deliverables included video (motion graphics + 3D), print collateral, and lifestyle + product photography.
Agency: WongDoody / Role: Creative Producer
Holiday Campaign
Over multiple years, I helped lead the concepting, campaign style guide development, photoshoots, and creative production for T-Mobile’s annual holiday campaign. With this being their largest annual initiative, this integrated campaign stretched across digital, video, print, retail, and OOH (even in Times Square). Team resourcing plans included creative directors, strategists, media planners, copywriters, visual designers, 3D artists, motion graphics, and print producers.
In addition to the 3D work above, these campaigns were supplemented with lifestyle static and video ads. These required full-cycle productions to strategize concepts, source vendors, plan shoots, and ultimately execute final assets to bring these visions to life.